a dream failed (the first of 8 of them).

A while back, Amber and I started an advertising agency based on art, rather than numbers and hard sell. I was a professor of advertising, Amber was a graphic designer and MFA student. We wanted to see if this new concept for advertising would work. It didn’t. No clients. We had set up a Web site to help people know what we were doing. I shot up a number of photographs that Amber manipulated for our main Web pages. We collaborated on every aspect of the work from the start. If given a chance, the agency could have produced some stunning adwork … maybe changed a few minds about what advertising could be like. Maybe be very effective. We will never know.